Microsoft Advertising Editor has been updated to include recommendations and campaign-level targeting. These new features are designed to help advertisers manage and optimise campaign performance in bulk.

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    The AI-powered recommendations are indicated with a lightbulb icon and can include suggestions for bids, new keywords or ad group fixes. The campaign-level targeting now allows you to apply audience targeting at a campaign level. This was previously only available through the Microsoft Advertising UI. 

    These new features will make it easier to manage ads from editor and the recommendations could help advertisers improve their account performance.