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    New Ad Format on Snapchat: Swipe Up to Call

    This new ad format on Snapchat instructs users to call or text a business from the ad.

    In order to create these ads, click create campaign in Snaphcat’s Ad Manager, click the advertising goal ‘Calls & Texts’, select either ‘Call My Business’ or ‘Text My Business’ and provide a phone number and then go on to design and finish your ad.

    These ads will supply advertisers with a new form of lead generation on Snapchat, which will be really useful for businesses in sectors such as hospitality, or subscription based companies.