3 New Ad Reporting Tools For Facebook
These new reporting tools are: cross-account reporting which allows advertisers to see metrics from more than one account on one dashboard; custom metrics which means advertisers can create their own metrics relevant to them; and conversion path reporting which will be useful in tracking the interactions of a user before they purchase.
These tools are another addition to Facebook Business Manager which help with viewing and analysing data. These reporting tools will be very handy in creating data reports and developing a better understanding of customers.