YouTube Updates Mid-Roll Ads Editor and Notification Analytics
YouTube has rolled out two new features, made specifically with creators in mind. The first is Notification Analytics where creators can see how many of their subscribers are being sent Bell notifications, as well as the CTR and views from the notification. Previously, creators could never be sure if their subscribers got push notifications.
The second feature is Mid-Roll Ads Editor which allows creators to manually select where a Mid-Roll ad should show during their video.
These features were trialled a few months ago, but went unknown to most creators. These new features are giving creators more control over their channel and advertisements placed on their channel.