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    New Portfolio Bid Strategies on Google Ads

    New portfolio bid strategies will be more compatible with smart bidding. Portfolio bid strategies are now available to use with Maximise conversions and maximise conversion value. These new portfolios can also be paired with shared budgets.

    Having bid strategies that relate to campaigns with the same goal is a useful way to optimise similar campaigns. The introduction of new portfolio bids, allows advertisers to optimise for more goals.