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    Snapchat lets advertisers run video ads up to 3 minutes in length

    Snapchat are releasing a new ad format for advertisers called ‘extended plan commercials’. This new ad format allows advertisers to use a video up to 3 minutes long in their ads. However, users can still skip this after 6 seconds, much like on YouTube.

    Speaking to AdWeek, Snapchat said that this new ad format gives advertisers an ‘opportunity to tell longer stories’ and ‘capture a greater share of the video ad market’. This ad format is currently for whitelisted advertisers only. I see this new feature as being a good move for Snapchat to give advertisers more options, whilst still respecting the user’s choice to skip ads.