TikTok has partnered with music distributor UnitedMasters. This new deal is going to allow artists who use TikTok to tap into the platform’s ability to produce viral content. Their original songs will then be able to be distributed to streaming platforms such as Spotify and Apple Music.

Young artists will be able to avoid the pitfalls of traditional record labels by reaching fans on the app, and then translating that into chart success. 

TikTok has already helped the likes of Lil Nas X and Y2K. With other artists using the platform to promote their music. UnitedMasters takes a 10% share of revenue and allows artists to retain their rights. They also help connect artists to brands. This could be a big move for artists that are trying to get noticed.