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    We have seen huge changes in consumer demand over the last couple of months, Think with Google offers data on rising new retail categories. 

    What was creating huge demand a couple of weeks ago, toilet roll, face masks and antibacterial spray has been replaced with Skorts, (a cross between shorts and a skirt – had to google it) golf bags, and tennis rackets.

    We have had google trends for years which shows variance in search terms used by Google users but this is quite different.  The new tool from Think With Google released last week has almost no segmentation; you can pick the county and the chance frequency. Currently only available in US, UK & Australia.  An interesting tool for buyers or advertisers looking where to hedge their budgets.  Those advertisers with Slazenger skorts get those campaigns live.

    See the tool in action here