Twitter is rolling out new carousel ads with up to 6 images or videos. Twitter has designed their carousel ads to help businesses engage with potential customers.
This ad format includes edge-to-edge design, third party reporting, accessibility support and new reporting features. The new reporting includes swipes within the carousel and a breakdown of carousel card performance.
In testing, Twitter found that carousel ads had a 15% increase in click-through rate versus a single asset ad, this is significant if true.