Twitter has announced a new integration with Snapchat that allows users to share tweets directly in their snaps. Twitter hasn’t offered the most adaptive solutions for sharing tweets previously so this is a step in the right direction.
They have also indicated that a similar integration is in the works for Instagram.
Snapchat integration for Twitter is currently available to all iOS users, with plans to bring the update to Android soon. When Snapchat users view a snap with a tweet embedded, they can click on it to go to the Twitter app. This update has the potential to boost engagement on both platforms.