YouTube Dynamic Lineups have just been announced and they will be powered by advanced contextual targeting. Google has labelled it the next generation of content targeting.

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    Dynamic Lineups use Google’s machine learning to better understand YouTube channels.

    They analyse video imagery, sound, speech and text from individual YouTube channels. This allows the targeting to identify more specific niche’s that can be targeted. This could allow you to produce a greater impact on potential customers because they’re being targeted more accurately for your product. 

    Dynamic Lineups are now available in Australia, Brazil, Canada, France, Germany, India, Japan, Mexico, the United Kingdom and the USA. To add a dynamic line up to your campaign, you need to do so under placements. This can be done when creating the ad or from the placement tab in a previously created ad. There are currently 454 different lineups to choose from.