YouTube has launched audio ads to expand reach and grow brand awareness. With the rise in Podcast popularity and the YouTube Music platform, these ads are ideal to reach that growing audience.

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    YouTube audio ads are currently in beta. They are designed to expand reach and grow brand awareness with the same measurement capabilities. In addition to this, they are also adding more targeting to their dynamic lineups. Dynamic music lineups will now have options for different music genres and different moods and interests. 

    These ads are currently available in beta via auction on Google Ads and Display & Video 360. These ads will run on a CPM basis and they have the same targeting capabilities as YouTube video campaigns.