Google is now including YouTube in its Google Ads attribution reports. They are also making their data-driven attribution model available to more advertisers.

Under tools and attribution, eligible advertisers will be able to opt-in to reporting YouTube clicks and video engagements in a number of attribution reports. Cross-network attribution for YouTube and Search are now in open beta. 

Conversion lift is also now in beta to measure conversion actions from YouTube ads. This is adding to their reporting of search lift and brand lift. These can be used on one campaign to measure awareness to interest to conversion. 

Bringing YouTube into attribution reporting will allow advertisers to see how their different campaign types complement each other.