YouTube has announced a brand new product to rival TikTok. YouTube Shorts is a new short-form video format for creators who want to film short and catchy videos on just a mobile phone.
User-generated content has sustained YouTube for many years and a whole generation of creators found their voice on the platform. YouTube evolved from low quality home videos to cameras, lights and whole production teams. The new YouTube shorts will allow a broader range of users to start generating content from only their mobile phones!
The beta for YouTube Shorts has launched initially in India with a handful of creation tools to test. This is only an early version, but with feedback they intend to expand the features and expand to other countries.
The features of YouTube Shorts will be similar to the likes of TikTok and Instagram Reels. There will be no standalone app, for now YouTube Shorts will start to appear within the YouTube app.