YouTube has developed a new analytics solution called Ads Data Hub.

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    This provides end-user privacy because it enforces privacy checks and aggregation of Google data before leaving the Google-owned Cloud project. It doesn’t rely on pixels, so users are provided with comprehensive data across all screens. Lastly, it provides durable measurement options for cross-publisher reporting from other privacy-centric third parties.

    It is also the first product of its type to receive accreditation from the Media Rating Council for it’s Sophisticated Invalid Traffic.