Check out the latest news that has been released over the Easter Holidays
Google Adwords – +Post Ads Now Available To All Advertisers
Just last December, Adwords tested +Post ads by introducing it to a limited number of advertisers. This was a new way to amplify content and create conversations across the web. This new feature enable you to use pieces of your Google+ content, e.g. photo or video; and turn it into what is called an engagement ad. This would then run across the Google Display Network. So starting today, +Post ads are available to all advertisers who meet a minimum threshold of Google+ followers.
Google Analytics – Understanding Multi-device User Behaviour In A Single View
Facebook – Announcing Mobile Ad Network F8
There has been a report that Facebook may be announcing a mobile ad network; that would allow advertisers to utilize Facebook data for targeting outside of the social media site. This rumoured new feature is said to still make Facebook lots of money from their billions of users, even when they’re not on any of Facebook’s properties.