24th March – This Weeks Digital News

It’s been an exciting week for Marketing, E-Commerce and Social Media. As well as getting your campaigns ready for Mothers Day and Easter, find below the most important news articles that have been talked about over this past week.

Google Analytics – Tools to grow your mobile app business

Google analytics

It always has been concern for Google that if it cant index it, it cant advertise on it. Using Googles Admob. Google last week announced closer integration between Google analytics, Tag manager and their Admob tool. If you work closely with apps and especially if you monetize your apps this closer linking between tools will allow you to see important ways to improve revenue from placed adsense messages.

Google blog

Google Adwords – New Adwords tools to be released 22nd April


Adwords has set a date to release their latest innovations through a live-stream. This live broadcast will take place on 22nd April. They will announce a number of new features that will apparently help reach customers in even more effective ways. Make sure you signup now as it should be a good show.  You can also follow their G+ page for some sneak previews or follow the #StepInsideAdWords hash tag.

Sign up for live-stream here

Facebook ads – New Custom Audiences features


Facebook has been offering retargeting for quite a while now.  If you visit any of the majority websites you will shortly see their ads showing up in your news feed.  Facebook has introduced similar functionality to Google’s custom retargeting lists.  You can now target and modify your ads based on the users actions on your site.  Marin have released a white paper on Facebook custom audiences which is a very interesting read.

Full article on Inside Facebook

Practical Ecommerce – Good article on Ecommerce Mobile Testing

mobile commerce

A very good but slightly short article on how it is not really good enough any more to just create a responsive mobile design for ecommerce any more.  The article makes some great points on what to show and what not to show as well as changing calls to actions depending on the device being used.  They look at www.indochino.com which has a very good solution but unfortunally no stats that show an improvement of this implimentation.  If you are Dorest based recommend the Open Device Lab Bournemouth for testing.

Ecommerce mobile testing

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