The Latest News in PPC

 

Google Analytics – Solutions Guide for Implementing GA via Google Tag Manager

Google have announced the launch of the new Solutions Guide section on Google Analytics and Google Tag Manager help centres.

The guide focuses on providing actionable, step-by-step instructions for implementing programs like Google Analytics, Adwords, DoubleClick & other third party tags via the Google Tag Manager.

You will be able to learn a number of things in this guide, from:

  • When & why to use Google Tag Manager.
  • How to implement Analytics event tracking, custom dimensions & cross-domain tracking.
  • How to set up Dynamic Remarketing tags in Google Tag Manager.

To check out the new guide – Click Here

 

Google Adwords – Update to Product Ratings on Google Shopping

plasSince the initial launch of ratings on Product Listing Ads in the US, Google have been working to bring this to more countries; having already launched in the UK, France & Germany. For those who aren’t sure how product ratings work, here is an example:

Product ratings appear in the form of stars along with the amount of reviews the product has on PLAs across Google & Google Shopping.

The five star rating represents the gathered review data for each product, which has been collected from multiple sources such as merchants, third-party, editorial sites and users.

If you would like to enable product ratings on your Product Listing Ads (PLAs), following this link to start the process of submitting your review content to Google by completing the Product Ratings Form.

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