Digital Marketing Facts & Stats

Some interesting digital marketing facts that we found and put together for an afternoon read!

  • There are over 1.39 billion monthly active Facebook users worldwide with 890 million users logging on daily. (Source: CMO Council)
  • Around 3 billion (40% of the world’s population) are using the internet. (Source: wersm)
  • Every minute on Facebook, 510 comments are posted, 293,000 statuses are updated and 136,000 photos are uploaded. (Source: CMO Council)
  • The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (Source: Hubspot)

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  • Of audiences that click on mobile ads, 43% say they would be more likely to pay attention to other adverts from the same brand in future. (Source: Econsultancy)
  • 60% of all organic clicks go to the organic top 3 search results. (Source: Hubspot)
  • Blogs are 63% more likely to influence purchase decisions than magazines. (Source: DM News)
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source: Hubspot)
  • Links placed just before the halfway point (in characters) of tweets tended to have higher click-through rates than links placed elsewhere. (Source: Hubspot)
  • Mobile ad spending in France rose 63% year over year during the first half of 2015. (Source: eMarketer)


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