Facebook Remove Ad Descriptions

Facebook Ads is removing descriptions from news feed ads

Last week, Facebook started displaying a notification to users that they are rolling out the trial of only showing ad descriptions when relevant.
This could seriously impact the prominence of your news feed ad, leaving users with just an image and headline.

Facebook has said that this feature can help improve the performance of your ad by only showing if its appealing to the person viewing it.
They advise that you should put all essential information in the headline in the scenario that your description does not show.

So, if you rely solely on Facebook ads, it may be worthwhile to look into boosted posts and improving organic feed.

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