Google Introduces ‘Mobile-Friendly’ Tags

 

Google – Mobile Friendly Tags on SERPs

Google have recently added mobile-friendly tags, which will enable users to see the websites that are well optimised for smartphones/tablets. Websites that avoid the use of Flash, JavaScript etc. could be eligible for the tag; but they would need to have text which auto-scales to fit users’ smartphone/tablet screens.

However, websites that are not equipped for mobile users will most probably experience a negative impact on their referring traffic from Google. But there should be no reason to worry as Google have lent a helping hand, by adding a new feature to its Webmaster Tools; which will offer an insight into what brands should be doing to improve their mobile offerings to users.

In a statement from Google:

We see labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

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Our Recommendation

As a digital marketing agency, we feel that it is beneficial to have a mobile-friendly site. If you’re not sure that your site has been issued with the tag, just do a Google search on your mobile device/tablet. You should see your ‘mobile-friendly’ tag in front of the page meta description on organic search.

If your site hasn’t been able to meet the mark, ensure that you start to optimise your site for mobile as soon as possible. Follow the link below to take the ‘mobile-friendly’ test, and see if your website is well optimised for smartphones/tablets. And after you submit your website you will be told what your website is doing wrong, and what is preventing it from being mobile-friendly.

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Bing – Mobile Ranking Techniques

Bing have recently released some mobile ranking techniques around mobile SEO. They have explained how they would determine which mobile sites are relevant for specific search queries.

A few of the factors are listed below:

  • Analyse web documents from a mobile point of view by looking at content compatibility, content readability and mobile functionality.
  • Identify and classify mobile and device-friendly web pages and websites.

Bing has strongly recommended for Webmasters to take the responsive design approach; this way Bing will only have one URL with one piece of content to manage. Although, Bing is actively trying to improve on how they handle other forms of mobile content like adaptive design, m-dot content etc.

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