Google Will Start Penalising Sites That Are Using Interstitial Ads on Mobile

bp phoneGoogle have just announced that using large interstitial ads for apps on mobile sites is not considered mobile-friendly, and sites using them may experience a decrease in ranking as of November 1st.

Here’s what they’ve said:

“After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers [should] provide ways to promote an app that are more user-friendly.”

If you have mobile pages that have app interstitials on them, it would be a good idea to test them to see how much content they are blocking, and also to see whether your site has passed the mobile-friendly test.
Google have stated that they will only block app ad content, so using other ads that aren’t for apps is still fine to use.

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