Quiz: How Much Do You Know About PPC?

Question #1: If you wanted your ad to only appear for searches on an exact keyword, which match type would you use for that keyword?

Question #2: What’s the shortest amount of time you can schedule an ad to run in AdWords?

Question #3: How many characters are you allowed in the headline of a Text Ad?

Question #4: How many characters are you allowed in EACH description line of a Text Ad?

Question #5: Google may allow more clicks in a day than what your campaign’s daily budget specifies. What percentage of more clicks does Google allow?

Question #6: If you wanted to create a standard square Image Ad, what size should the image be?

Question #7: How often is a quality score generated for your keywords?

Question #8: What is the percentage of people who click on an ad, out of the total number who view it, called?

Question #9: What level can an advertiser edit the location targeting of an ad?

Question #10: Which line of ad text would be disapproved by Google?

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