Latest News In Digital Marketing

Facebook Announces New Publisher Outreach Program: “Instant Articles”

Facebook has recently announced that it will start hosting content from publishers directly on its platform with a new product called “Instant Articles”. There are nine launch partners, including The New York Times, BuzzFeed and BBC News.

In their blog post announcing the product, Facebook said this:

“As more people get their new on mobile devices, we want to make the experience faster and richer on Facebook…Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles”

Some other features of Instant articles:

  • Watch auto-play videos come alive as you scroll through stories
  • Listen to audio captions and explore interactive maps
  • Like/comment on individual parts of an article
  • Publishers can sell ads in their articles and keep 100% of the revenue
  • Allows publishers to main control of their content and business models

To read the full article for more features and information Click Here

 

Bing Ads: Should You Bid On Brand Terms?

Bing Ads has released more research on the highly debated topic of whether advertisers should bid on their brand terms in paid search. The new studies focus on the retails and travel brands specifically.

The team analysed 3 million desktop impressions on results pages for retail brand terms and 400,000 desktop impressions on travel brand results pages – they looked at where people click when brand ads were and were not present.

Bing Ads found this: when an advertiser bids on its brand terms, they do in fact receive more clicks and also keep more clicks from going to competitors’ listings on their brand results pages.

For more information and depth on this study, the full article is available to read Here

 

Reasons To Love The Google Display Network!

There is a strong idea in the paid search community that the Google Display Network via AdWords wastes money and is not as targeted as its counterpart, the Google Search Network.

However, the Display Network does come in handy in many situations and can really support your paid search program. It lets you target your audience in different ways: through keywords, topics, retargeting and managed placements.

3 Ways The Google Display Network (GDN) Can Open Up Your Advertising Options:

  • In the Search Network, clicks are sky high and competition is fierce
  • The GDN is great for non-compete PPC programs
  • There are no quality score issues on the GDN

To read more into these 3 points, and to get extra tips on managing the Google Search Network, read the full article Here

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