New Update to Google’s Core Search Algorithm

Google Algorithm Update: Not Panda or Penguin

Picture1s

 

There has been an update to one of Google’s algorithms. Many of us would have thought that a new Google algorithm might apply to Panda or Penguin, but that is not the case. In fact the update is for a core algorithm that has been used since the early days of Google search.

Google have apparently tweaked their long-running core algorithm in mid June 2015, to improve the quality of search. According to Google, you can expect to see more updates for this algorithm in the future.

With Google reportedly releasing more updates – and providing no detail about them – it will probably be a nightmare for users. But if you are concerned with the affect that the update may have on your data, check into Google Search Console (Originally Google Webmaster Tools); and look at your click through rate, average position etc.

Even though this update doesn’t effect Panda, it doesn’t mean that there isn’t one in the pipeline. Apparently we can expect to see a new update to the Panda algorithm in the next few weeks, so stay tuned.

See below for a statement from Google:

“This is not a Panda update. As you know, we’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue to work on improvements across the board.”

Stay tuned for more updates.

Our Services

  • PPC Partnering
  • PPC Advertising
  • SEO Partnering
  • SEO
  • Data Analysis
  • A/B Testing
  • Database Reporting
  • Digital Strategy
  • Retargeting
  • Social Marketing
  • Site Build Assistance

Our Case Studies

  • Lily's Kitchen
  • B&Q
  • Boys Stuff
  • PetAir
  • Roxtons
  • Binopolis
  • slumbersac
  • Outdoor Gear

Can we help?

Name:*
E-mail:*
Phone number:*
Company:*
Details:*

How to find us