The Latest Digital News

Google Analytics – Build a loyal user base with the new Mobile App Analytics reports

analyticsGoogle Analytics have introduced 3 new reports that will change the way you use Mobile Analytics.

The new update will now let you understand how users come back to your app day after day, and provide the rich insights you need in order to measure their value over time.

The three type of reports you can use are Active User Report, Cohort Analysis and Lifetime Value. Lifetime Value is a key metric used to measure the effectiveness of your acquisition campaigns.

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Google Adwords – Search Query Data Now Available Sooner

adwords-iconGoogle Adwords have announced a change that will provide more frequent updates to search query data. Search terms and other data like automatic placements and geographic performance will now be available within 6 hours.

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