Bringing you the latest news in PPC
Google Adwords – New ‘Call-Only’ Ad Types
There has been a new update in Adwords called Call-only campaigns that is geared towards mobile marketers; looking at calls for conversions. This new ‘call-only’ feature is set to replace the need of call extensions.
All users need to do is click to create an ad, then select a drop-down menu to choose the ‘call-only’ ad type.
Once the ad is live, your ad will solely focus on driving calls to your site; rather than to drive traffic. So instead of bidding on traffic, you will only be bidding for phone calls. For more information on this new feature click here.
Google Adwords & Analytics – Best Practices Guide
Google have merged Adwords & Analytics into a guide, to help users get a deeper insight into their performance. There are tips on how to drive results from linked Adwords & Analytics accounts, from importing goal completions & eCommerce transactions, to auto-tagging your ads.
This new guide will give you a deeper understanding into your accounts, and how Adwords & Analytics work best when they are joined together.