Google Adwords – Secrets to Seasonal Success
As Christmas is only 56 days away, with the help of Adwords we have highlighted the keys to success for this holiday season.
1# Christmas Rush
We have seen the Christmas rush to begin earlier and earlier into the year, with people starting to think about shopping as early as September!
There have also been noticeable amounts of the Xmas shopping frenzy occurring beyond the Xmas season; with transaction rates continuing to increase well after Christmas day.
So it would be worth releasing any deals and promoting your top products on the long run up to Christmas right away, even after the 25th!!
2# Driving Sales
How to drive sales on top transaction days: As the holiday seasons generates some of the highest transaction rate spikes and dips for the year, it is important to adjust your bids to account for the higher rates on key dates throughout the festive season. Stay ahead of competitors with higher bids, increasing the value of clicks that are most likely to convert.
Learn more about adjusting your bids on the lead up to Christmas with Adwords’ Bid Adjustments.
Google – Anti-Piracy Algorithm off to a Good Start
Ever since Google changed their algorithm to better fight off piracy, there has been a sudden loss in the amount of visibility for pirated sites.
Research have shown that sites that have experienced decreased visibility have been sites with links or content containing movies, TV and music. Some of these sites have reportedly seen as much as a 98% decrease in visibility on Google’s search results.
Google’s algorithm update has proven to have paid off when it comes to diminishing piracy. Search Metrics’ have provided a list of ‘losers’ who have been affected by the anti-piracy algorithm. Follow the link below for the details.
A quote from Google’s Guidelines:
Google – Webmaster Tools Update
Google has added a new Google Webmaster tools report, showing mobile usability issues. There are many issues that Webmaster Tools will be able to pick up, from flash usage, fixed-width view-port, font size and touch elements.
Due to global web traffic from mobile devices continuing to increase, mobile usability is more relevant than ever before.