Facebook is changing faster than ever. We have commented that they are going to become WeChat for the Western World. Now it looks like they are stepping up their business game.

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Every day Facebook is becoming the western version of WeChat.  Well something spotted in testing the ability to send business emails through the Facebook system.

It is a really strange feature from Facebook.  It does not seem to integrate into anything really you need to upload your own email lists to send?

I am not sure why Facebook are testing this, although I have seen Facebook trying to resemble a CRM for lead generation campaigns.  Could this be the starting point of Facebook stepping up its attempts to be seen as a business marketing tool.

https://www.adweek.com/digital/facebook-confirms-test-of-email-marketing-tools-for-small-business-pages/