‘Explore’ Tab Replaces ‘Trending’ Tab on YouTube

On the YouTube mobile app the ‘explore’ tab is in place of the ‘trending’ tab. The explore tab has shortcuts to topic pages, has a more visible ‘on the rise’ section and a ‘trending’ tab inside the ‘explore’ tab.

The update will help new artists become visible, meaning it could help smaller businesses/brands with a smaller following become visible and share their content. This is important if your brand relies on content marketing.