Facebook is Preparing to Launch a Desktop Redesign to All Users

In the next few months, Facebook is planning to roll out a desktop redesign for users. This follows their re-brand of their logo to represent Facebook, Instagram and WhatsApp.

The new redesign will include a dark and light mode, mobile app-like navigation menu and Stories will be more prominent. Essentially the desktop version is going to become much more like the mobile app.

This might not have too big of an impact on your Facebook ads, however the increased prominence of Stories means your ads might get more screen time, so be sure to utilise that placement.