Google Ads is Killing Message Extensions
Google have announced that come 27th January, message extensions will sunset in Google Ads. In a recent Developers blog they said that all existing message extensions will no longer serve and you won’t be able to create new ones.
Message extensions were released in 2016 and allow advertisers to create a messaging option in ads, such as text or instant messages.
The reason for Google removing this is not clear, however there are some things you can do to prepare for this. Firstly, be sure to collect all data from your existing message extensions. You may want to consider moving to another form of extension such as lead form extensions, which are very similar.