Ever noticed a large change in a campaign and can’t really quickly explain it. It can take hours picking through all the points that could have caused the change.
There is a new beta trial where you can request an explanation. Some of the questions that can be answered are:
Bid Changes – how bid changes have caused affects
Bid Modifier Changes – how it modifies such things as demographic, device and location have caused changes
Budget allocation – any changes to budgets that have made an effect
Budget exhaustion rate – has a change in CPC spent your budget quicker
Conversions – has conversion tracking failed or changed
Eligibility – have ads been disapproved during the period
Targeting changes. This is really good. Accurately attribute your changes to improvements
Auction competition or search interest – A better understanding of the market place will be great to know
Change history – Was it your mistake?
This looks like a really great tool to answer those 5 minute questions that sometimes can take a couple of hours to answer. Actually a great addition to the tool thanks Google ads.
Google press release: http://Google press release: https://support.google.com/google-ads/answer/9911637