Google Chrome Plans to use Badges to Indicate Slow Loading Speeds to Users

Google has a plan for chrome to introduce loading speed badges to sites, this will let users know whether the site usually loads slowly. 

This badging system is currently being worked on by Google and isn’t out yet. 

The badging system is aimed to encourage site owners to improve their page speed. It is likely that users, upon seeing a ‘slow’ badge will abandon the page. 

Google has been known to change their criteria for site speed, putting more precedence on showing users site speed may backfire if they decide to change the way they test site speed again, as many sites that were previously considered fast by Google could be seen as slower, as what happened last time.