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Google extends Shopping Ads to a larger YouTube Inventory.

In time for the festive period, Google are expanding Shopping campaigns onto YouTube. Shopping ads can now appear on the YouTube home feed and in search results.
How: To take advantage of this new inventory, make sure your ads are opted into ‘YouTube and Discover on Display network’.

Google are eager to get shopping ad in more places. Google argue that purchase intent is shown on YouTube similarly to how it’s shown on Google Search. With the company saying that there has been a 4x increase in watch time of ‘holiday shopping’ videos over the last 2 years.

If you have eCommerce clients, don’t miss out on this new inventory.