Google rolls out organic ‘Popular Products’ listing in mobile search results

Google have announced that they are rolling out a ‘Popular Products’ feature in mobile search results. Showing closely under product listing ads, these products will showcase the most popular products for a merchant.

Interestingly, this feature will be solely organic which I think has been done in an effort for Google to sort of give all merchant’s the opportunity to show in results, not just those paying for ads.