Google has launched a holiday gift guide microsite. This microsite highlights products which they expect to increase in popularity. 

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Google’s holiday gift guide includes the year’s top 100 trending presents. Some of the trending products are specific, while others are just general searches such as ‘Personalised Christmas Stockings’. When you click on a term or product you’re taken to the Google Shopping page for that item. Once there you can see the average price for that product and nearby store listings with inventory information. 

This new tool could give your organic shopping listings a boost in traffic, which is perfect for the Christmas period.