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The Optimisation Score on Google Ads Now Includes Display Campaigns

The optimisation score that Google gives to provide recommendations and improvements to campaigns will now include display, whereas previously it only included search and shopping. There will be display-specific recommendations.

To view the optimisation score once in Google Ads, go to the relevant account and click the ‘recommendations’ tab from the menu.

Getting recommendations for display campaigns will be incredibly useful to lots of advertisers as they can make up a large part of accounts. Additionally, the recommendations given with optimisation scores can highlight issues which may not otherwise be reviewed.