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IGTV Button Lost from Instagram Homepage

The IGTV button on the Instagram homepage is being removed as a result of low levels of clicks. IGTV content is usually accessed from the main feed, explore page and profiles. IGTV can still be accessed through these channels.

This lack of interest in IGTV may come from users not wanting to engage with longer video content as well as creators being hesitant to create and publish this longer content on Instagram. It seems, at least for now, YouTube is still the best channel for creators to publish long videos.