Instagram search is getting an upgrade. Users in the UK, US, Ireland and Canada will be able to search the platform using keywords.
Previously you could only search using hashtags or accounts. This means you should now be able to search for specific keywords and surface relevant posts, even if that specific phrase wasn’t used as a hashtag. It’s unclear how the feature understands what content is about, and it may take a few updates to refine the accuracy. The feature is also limited to general interest topics at the moment, but this may change as it becomes more established.