Instagram to Remove Visible ‘Likes’ For US Users

Instagram will begin to test the removal of like counts for US users. This means the number of likes will be hidden from post viewers and only will be seen by the post owner.

This test may already be in process this week.

‘Likes’ are a vital part of Instagram influencer culture, those with more likes are viewed as more influential. Influencers often pair up with brands to advertise products, could the removal of like counts diminish the success of influencer ad collaborations?