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Microsoft Advertising If Functions for Dynamic Ad Copy

Microsoft Advertising have announced that they now support IF functions in ad copy. This allows advertisers to create conditional messaging in ads and works off a customer’s device or audience segment.

To set these up, all you need to do is create or edit an existing text ad and start typing IF, where the interface will guide you through the rest. An example given for this would be to change messaging for mobile users.

Google Ads have had these for some time now but it’s great that Microsoft Ads has joined the party. This is a really great way to make your ads more personal for users and hopefully get that CTR up.