Microsoft Advertising’s PromoteIQ integration for retailers is now in beta

Microsoft acquired the PromoteIQ platform in August, which is an automated product marketing platform allowing brands to run ads on participating retailers e-commerce sites.

For example, if you sell gardening products, you might be able to show your ads on your local garden centre’s e-commerce website. This platform not only gives retailers control and opportunities over marketing programs on their websites.

But it can also allow them to make money, increasing their visibility and building relationships with brands. PromoteIQ integration is now in beta with Microsoft Ads so some retailers will start getting access to this soon.This new partnership has been done in an effort to boost the e-commerce side of Bing, which is significantly less utilised than Google.