Microsoft Digital Marketing Centre is now in open beta for small businesses in the US. Microsoft started piloting this free platform in June. It is built to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram.

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Now that it’s in open beta, Microsoft have added some additional features. They have added on-site analytics, search term control and ad reviews. Analytics includes completion of conversion actions, visits to top priority pages, average time on site and pages visited. The search term report will allow advertisers to pause irrelevant queries. While ad reviews allow advertisers to see generated ads and make any changes they feel necessary.

This tool is aimed at simplifying ad management using automation. But Microsoft is clearly listening to user feedback by adding features that allow advertisers to have a little more control.