More Granular Conversion Actions on Google Ads
Google is currently running tests allowing some advertisers to choose more granular conversion actions for leads and sales. These include website actions such as ‘add to cart’ and ‘get directions’.
This is currently available to some but not all advertisers. If the test proves to be successful and helps advertisers target conversions more effectively it is likely it will become available to all in beta.
The new options will allow advertisers to target important parts of the customer journey and tailor campaigns to customers in the particular stage they are in.