Google Rolls Out New Extensions for YouTube Ads

Google have announced that new ad extensions are coming to YouTube ads. These are said to act the same as search extensions and invite users to take further action. The new extensions coming to YouTube are; directing users to a store location, interest lead forms and other Call to action extensions. 

Google have taken inspiration from the high performance that search extensions have for advertisers and hope to see this mirrored on YouTube. It’s worth keeping an eye on your account and we will definitely be using them.