Google is Working on Adding Package Tracking to Search Results

Google is testing integrating package tracking into search results. This new feature will show in Google search results when a user types ‘[company name] package tracking’. From here, users can enter their tracking number and be shown a to-date report of where their package is.

To get involved, tracking companies will need to opt in, which is completely voluntary. It’s probable that the likes of UPS and DPD will jump on this feature, but they should be aware of the drop in traffic to their sites this could cause.