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New Reports on Google Ads

The new reports are called ‘attribution’ reports and they deliver information about the journeys users make that end up converting. The attribution reports that are available are: overview, top paths, path metrics, assisted conversions and model comparison.

To view the new reports, go to ‘tools and settings’ in your Google Ads account, under the measurement tab click ‘attribution’.

Understanding customer journeys and how your ads are leading to conversions are crucial aspects in marketing strategies.