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New Rules on Instagram for Publishing and Promoting Certain Content

A new policy is being introduced that will stop influencers from publishing certain content, such as vaping and tobacco. This change is more of a strict enforcement of existing policies rather than new rules altogether. Furthermore, changes which have not yet been specified will also affect branded content that promotes alcohol and diet supplements.

Knowing what can be published and how it can be published is vital to a comprehensive and audience-sensitive brand strategy which navigates the intricacies of promoting restricted content.