Promoted Trend Spotlight Ad Placement in Twitter Explore Tab

The Promoted Trend Spotlight ad placement is an ad that fills the screen width at the top of Twitter’s explore tab. Users will see the Promoted Trend Spotlight ads on their first 2 visits to the explore page, following this the ads become a standard promoted trend placement.

This ad placement is now available to advertisers in many countries across the globe, including the US, UK, Japan and more.

Ads in this new placement are considerably more likely to be seen than those in a standard promoted trend placement. However, it is important to remember that users’ go to the explore page to find things of their own interest meaning any ads in this placement will need to stand out and be relevant to the user.